Accenture Drops Tiger Woods - InformationWeek

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12/13/2009
03:50 PM
Bob Evans
Bob Evans
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Accenture Drops Tiger Woods

Accenture has dropped Tiger Woods as a featured advertising icon for the company after a six-year sponsorship, the Wall Street Journal has just reported. Ironically, a recent column in the Journal focused on one of the key lines from Accenture's long-time and hugely successful partnership with Woods: "It's what you do next that counts."

Accenture has dropped Tiger Woods as a featured advertising icon for the company after a six-year sponsorship, the Wall Street Journal has just reported. Ironically, a recent column in the Journal focused on one of the key lines from Accenture's long-time and hugely successful partnership with Woods: "It's what you do next that counts."Here's the link to that WSJ column about Woods and his now-severed relationship with Accenture, one of the world's leading IT consulting and integration companies. Accenture paired its own image with that of Woods, talking about the need to be aggressive ("be a Tiger"), achieving high performance, and per the column mentioned above, thinking ahead and getting out in front of the curve.

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