Apple's Giant New $1B Data Center From The Air - InformationWeek

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IT Leadership // CIO Insights & Innovation
Commentary
2/22/2010
03:04 PM
Bob Evans
Bob Evans
Commentary
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Apple's Giant New $1B Data Center From The Air

While this 37-second YouTube video won't be confused with Citizen Kane, it does provide a striking perspective on the massive, remote, expensive, and indispensable digital powerhouses behind the cloud computing platform. And just think of the marketing opportunity: Apple could put a logo the size of New Jersey on the roof.

While this 37-second YouTube video won't be confused with Citizen Kane, it does provide a striking perspective on the massive, remote, expensive, and indispensable digital powerhouses behind the cloud computing platform. And just think of the marketing opportunity: Apple could put a logo the size of New Jersey on the roof.Thanks to the very valuable Rich Miller at DataCenterKnowledge.com for finding this aerial view of the Apple megafacility, which he describes thusly:

The new $1 billion data center will be nearly five times the size of Apple's existing 109,000 square foot Newark, Calif. facility, and is seen as a key component of Apple's cloud computing strategy. . . . Apple's data center in Maiden is expected to provide the back-end for a larger move into cloud computing, with most speculation focusing on a shift of iTunes user libraries from user desktops to online storage.

And even though the building, from the air, doesn't look all that snazzy, the fact that's it's part of the Apple mystique qualifies it for inclusion on the next installation of Global CIO: Data Centers Behaving Boldly: Meet Tech's New Rock Stars, in which we take a look at how today's new wave of data centers are being counted on to stimulate economic development, withstand nuclear attacks, provide cooling from the icy waters and terrain of Iceland, and even serve as tourist attractions in a new exhibit at Disney World.

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