CIO Wake-Up Call: Consumers Are Turning To Online Apps - InformationWeek
IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
9/27/2007
04:56 PM
John Soat
John Soat
Commentary
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

CIO Wake-Up Call: Consumers Are Turning To Online Apps

And if consumers use them, workers will want to use them, too. CIOs better prepare now for the coming wave of online-oriented employees.

And if consumers use them, workers will want to use them, too. CIOs better prepare now for the coming wave of online-oriented employees.Remember how PCs came into the enterprise, through power users and business unit managers looking for a competitive edge? The same thing could happen with online applications, and if adoption by consumers is any indication, it's going to happen sooner rather than later.

A new survey by Rubicon Consulting says that more than a third of home computer users use at least one online application "to replace software that was previously installed on their PC." Rubicon interviewed more than 2,000 home PC users in the United States over this past summer, and 80% say they've heard of Web applications, more than half have tried at least one, and 37% say they use at least one Web application on a regular basis.

Consumers who use Web apps do so for a very simple reason: it's easy. "The barriers to adoption of Web applications are very low," said Michael Mace, a principal at Rubicon, in a statement.

By far, the No. 1 online app being used by consumers is e-mail -- 90% of the respondents who say they use online apps use online e-mail. Games is the second most-popular category, with just over 50% of online app users saying they play games online.

That much is probably obvious, if you thought about it for a minute. But if you drill down in the numbers, the results are more striking. For example, a little less than 20% of online app users use an online app for blogging; just over 15% do their finances or taxes online (IRS, take note) and the same number use an online word processing application.

Another perhaps not-so-surprising result of the survey: Web app users are more than twice as likely to be enrolled in college or graduate school. Not surprising because not only are students more online-oriented as a group, but the colleges themselves are exploring the use of online applications like Google's productivity suite.

That particular data point might tend to blunt, in some people's eyes, the immediate impact of the growing use of Web applications on today's corporate environment. Fair enough. But that's also a tsunami of a demographic shift just waiting to roll into the workforce. When they do, they'll bring a certain set of expectations, and expertise, around online applications with them.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll