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Shane O'Neill
Shane O'Neill
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Future CIO: Embrace Digital, Become A Business Partner

CIOs should prepare for an era of digital disruption where a decentralized IT department is spread across the company.

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20 Great Ideas To Steal In 2013
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For a role assigned with the vital task of deploying technology to drive business growth, the CIO gets surprisingly little respect.

Mean-spirited monikers like "Chief Idiot Officer" and "Career Is Over" rear their ugly heads when CIOs linger too long as the manager of a cost center rather than a revenue producer. The CIO of 2013 should stand at the center of a digital disruption shift caused by social media and mobile tools, cloud services and data analytics, and he or she must shift with it to survive.

The big test will be whether CIOs can embrace these digitally disruptive technologies and adapt to IT no longer being a centralized unit, but rather spread across other departments like marketing, finance, sales and manufacturing.

[ How will the advent of social transform the role of the CIO? Read Picturing Your Social Business In 2020. ]

At its CIO Forum in June, Forrester analysts argued that over the next seven years the IT department as we know it will disappear and a decentralized model will take hold.

But Forrester SVP and analyst Christopher Mines emphasized in an email that cloud services and the consumerization of IT are not the principal causes of IT being decentralized. It will mainly happen because technology is now so important to every part of a company that business units will demand a say in technology decisions.

"Business execs that we interview tell us that 'technology is too important to be left to the technologists,'" says Mines. "Business leaders need to have their hands on, and their budgets on, technology."

The implication for CIOs is loss of control as their IT departments are fragmented. The best response, says Mines, is to strengthen relationships with the business and be a trusted advisor on issues like interoperability, architecture standards, security and data management. "These are things that business folks will likely not focus on and will land on IT's lap anyway," Mines says. "It's better to address them sooner than later."

In an August Wired.com article, Tom Kemp, CEO of identity management software maker Centrify, agreed that IT departments will inevitably fragment due to the increased use of SaaS apps that are specialized for each department. CIOs will then be judged on how they stay ahead of the tech curve and work with other departments.

If they don't adapt, the future could be a scary place for CIOs, says Shane Closser, VP of worldwide customer experience at Virtusa, a Massachusetts-based IT consulting firm. "A lot of CIOs still don't understand the digital world. There won't be many of those types left in five years," Closser warns.

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The CIOs that stand a chance in 2020, he says, are focusing on customer engagement now and allocating budget for mobile and social tools and data analytics. "Digital-minded CIOs come up with better forecasts using analytics. They update the CMS [content management system]. They look for ways to change the business model before they go out of business," Closser says.

The silver lining here is that newer tools that enable customer engagement and data analytics will only make software more essential to a company's "brand" and how it's perceived by customers and employees who continue to use the Web, social media and mobile apps to get things done, according to Forrester.

In this context, the nimble CIO could flourish as an orchestra conductor of cloud services and social and mobile innovation. But before doing so, CIOs must take a hard look at skill gaps within their own staffs.

"I'm more worried about what happens to the rank-and-file IT worker than the CIO," says Forrester VP and analyst John McCarthy. "CIOs will need staff that live at the intersection of mobile, social and data analytics more than they'll need network engineers."

"Hire some data scientists," adds Forrester's Mines.

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User Rank: Apprentice
9/30/2013 | 3:15:18 AM
re: Future CIO: Embrace Digital, Become A Business Partner
Fragmented or embedded IT may actually create stronger centralized groups, especially given the impact of cloud computing, Big Data and mobile enterprise technology. That fragmentation is what actually creates the business awareness perceived to be lacking in many IT departments.
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
9/27/2013 | 6:53:18 PM
re: Future CIO: Embrace Digital, Become A Business Partner
Thanks Andi. The CIO role is definitely coming to a crossroads. Cheers.
User Rank: Moderator
9/25/2013 | 9:24:29 PM
re: Future CIO: Embrace Digital, Become A Business Partner
This is a great story Shane, I really appreciate the insight from you and these experts. The role of the CIO - indeed, of all IT - has to change as a response to new disruptive trends.

However, I disagree that this is just because technology is now "too important". IT has been critical for decades, that is not new. The big change is how accessible it is - the Consumerization of IT is really the core of this change. Behind this are new disruptions like cloud, mobile/BYOD, social, analytics, Internet of Things, devops, and more.

But I agree deeply with Mines that IT can no longer be a gatekeeper - it must be an orchestrator, and as he says, a trusted advisor in this new world. IT leaders are (should be) technology experts, and are incredibly well-positioned to demonstrate the value of that expertise, even (especially) to a newly tech-savvy business.

How CIOs can realistically adapt to this digital future - and drive incredible positive business outcomes as a result - by leveraging disruptive trends is a key focus in my latest book, The Innovative CIO; and the theme of my speech at the upcoming Gartner Symposium/ITxpo in Orlando on Oct 8th. So this a very timely article for me! Thanks for writing it

Andi Mann
CA Technologies
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
9/20/2013 | 4:41:35 PM
re: Future CIO: Embrace Digital, Become A Business Partner
Right, that's another concern. Will CIOs lose further control as these "IT-related but not really IT" groups like developers and analytics gurus grow in importance? I think it becomes more essential that CIOs be great delegators and masters of relationships to keep from being marginalized.
D. Henschen
D. Henschen,
User Rank: Author
9/20/2013 | 4:15:44 PM
re: Future CIO: Embrace Digital, Become A Business Partner
I'd the phenomenon of two levels of technologists has existing for a long time. I've covered analytics, business intelligence and data warehousing for a long time, and I'd say the front-end analytics and BI types are often part of groups other than IT. Even the data warehousing staff is sometimes apart from IT. What we're often seeing with cloud is line-of-business groups making their own choices about technology. That trend increasingly marginalizes IT as the "keeping the lights on" storage and server capacity department.
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