Global CIO: As Google And Microsoft Slug It Out, CIOs Come Out On Top - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Enterprise Architecture
Commentary
4/12/2010
05:23 PM
Bob Evans
Bob Evans
Commentary
50%
50%

Global CIO: As Google And Microsoft Slug It Out, CIOs Come Out On Top

Google Docs versus Office Online marks only the beginning of what will become very serious competition for CIOs' hearts and wallets.

For years, the Google phenomenon has had mostly peripheral impact on enterprise IT as Google chose not to be evil in other places.

For about the same number of years, Microsoft has bumbled around a bit, gliding forward with the unstoppable momentum of a hog on ice but at times appearing to have only equivalent levels of strategy and direction.

But now, with Microsoft inexorably committed to Office Online and Google releasing a revamped version of Google Docs, two of the world's preeminent software companies—and, one could argue, two of the world's preeminent Web companies—are squaring off in what is likely to become an intense, high-stakes, and wide-ranging battle for the hearts, minds, and wallets of enterprise-level CIOs.

Global CIO
Global CIOs: A Site Just For You
Visit InformationWeek's Global CIO -- our new online community and information resource for CIOs operating in the global economy.

As my colleague Tom Claburn writes in an exclusive news story called With Rewrite, Google Docs Takes Microsoft Office Head On, Google Docs is surging in some corporate environments even when there's been little or no active effort to achieve such an outcome:

At biotech pioneer Genentech, 8,200 people--more than half of all employees--use Google word processing or spreadsheets in a typical week, double the usage from a year ago. "To be honest with you, I didn't know whether people would use this, and there was no mandate or driver to do it," says Genentech CIO Todd Pierce.

Hats off to Google for its guerilla-style efforts at a small but growing number of big accounts where it was able to grab some attention and show its stuff before Microsoft even realized its lunch was being eaten—or, if not eaten, at least pawed through and sniffed at.

But Microsoft appears to have awakened from its multiyear nap and is now retooling itself urgently and aggressively to be a major player in all facets of cloud computing. What that means, I think, is that while Google undeniably won some terrific accounts with fresh ideas and compelling pricing, the competitive dynamics are now entirely different as Microsoft is awake, aware, and hungry for not just parity with Google in cloud-based apps but for dominance.

Again from Claburn's excellent piece:

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Slideshows
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
Commentary
The Growing Security Priority for DevOps and Cloud Migration
Joao-Pierre S. Ruth, Senior Writer,  9/3/2020
Commentary
Dark Side of AI: How to Make Artificial Intelligence Trustworthy
Guest Commentary, Guest Commentary,  9/15/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
Slideshows
Flash Poll