Global CIO: Cognizant Sees CIOs Driving For Growth & Transformation - InformationWeek
IoT
IoT
Government // Enterprise Architecture
Commentary
3/3/2010
08:20 PM
Bob Evans
Bob Evans
Commentary
50%
50%

Global CIO: Cognizant Sees CIOs Driving For Growth & Transformation

CIOs are leaning on SaaS, social networks and the cloud as they ask the big new question: What business am I in today?

Operating at a $4B run rate and boosted by 10,000 new hires in Q4, Cognizant Technology says its global IT services business is accelerating because "the whole IT industry is reshaping itself in a very positive way and clients have begun asking important new questions they weren't asking before."

That's the new perspective senior VP of marketing and strategy Malcolm Frank sees among Cognizant's clients, 85% of which are in knowledge businesses such as financial services, life sciences, health care, media and entertainment.

"We started seeing signs of this last summer when CIOs and other executives at a lot of our clients stopped feeling like victims and instead very quickly determined that 'Hey, we gotta go on offense again,' " Frank said in a recent phone interview. "And they started brushing aside a lot of the esoteric questions like is it going to be a V recovery, or a W recovery, or a whatever shape, and instead set about making their business core as strong as possible.

Global CIO
Global CIOs: A Site Just For You
Visit InformationWeek's Global CIO -- our new online community and information resource for CIOs operating in the global economy.

"A big part of that, of course, was making sure that IT innovation was coming on-stream again with things like social media: how can I get social feeds truly baked into the business? Not just some little policy thing of allowing people to use Twitter, but really diggning in and harnessing the power of social nets."

Frank said the turnaround in attitude, priorities, and objectives became very clear in the new and different types of questions clients began asking—questions of a type certainly not heard during that "darkest of winters" that covered the end of 2008 and much of 2009.

"The core question they were digging into was this: 'What business am I in today?' " Frank said. "We saw it in banking and life sciences, where companies felt they just weren't getting the payback they needed from huge investments they'd made in IT; in media, where the newspapers and networks were really getting hammered at a business-model level; and in retail, where they saw the need to get much sharper in analytics because very quickly the online-savvy U.S. consumer had gotten much sharper and retailers that wanted to survive needed to know how this new beast behaves."

So many of Cognizant's new engagements involve not only strategies for social media and networks, but also a wide range of cloud imperatives:

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll