Global CIO: Google CEO Eric Schmidt's Top 10 Reasons Why Mobile Is #1 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Government // Enterprise Architecture
07:56 AM
Bob Evans
Bob Evans

Global CIO: Google CEO Eric Schmidt's Top 10 Reasons Why Mobile Is #1

Speaking to 400 CIOs, Schmidt said "the answer should always be mobile first." In his own words, here are 10 reasons why that's so.

The mobile future has arrived. And if you think the changes it's causing so far have been crazy, just wait until later this year when it starts to really exert its influence. The big question: are you ready?

A few months ago, when we put together our Global CIO: The Top 10 CIO Issues For 2010 list, one of the 10 was "The Mobile Enterprise and the Mobile Mindset." And a column last month asked, "Global CIO: Will The Mobile Tipping Point Bury You?".

And on Monday, Google CEO Eric Schmidt articulated a very clear sense of why Google is so bullish on mobile computing not just among its enormous consumer base but also for its newly significant market of CIOs in the enterprise.

Global CIO
Global CIOs: A Site Just For You
Visit InformationWeek's Global CIO -- our new online community and information resource for CIOs operating in the global economy.

As you consider your own company's mobile strategy and evaluate whether you're putting enough muscle behind it to match the dynamics of your marketplace, it would be helpful to consider the mobile perspectives of Schmidt, who on Monday shared those with 400 of his closest CIO friends at the day-long Atmosphere 2010 cloud event at Google headquarters.

From Schmidt's comments, here are his top 10 reasons, in descending order, why "the answer should always be mobile first."

10) Google's jumping in with both feet. "If you go back and you look at history, the [IT] problems we all face today are the same problems we had 10 years ago, 20 years ago, 30 years ago, but the technology solutions are quite different and the industrial structure is quite different. . . . For example, Sun, when I joined in 1983, had a diskless computer—well, Google has announced a diskless computer for shipment later this year and I explain to people we announced this when you all were born (laughs)—I mean, you get no credit for this (laughs)! It worked then, and it helped build a great company. Of course, it was a 1 Mips computer, as opposed to a 1 Gigahertz computer, but it was a fine computer at the time."

9) The 2-second boot! "The promise of Chrome and Chrome OS is that the devices you give to your employees will have a 2-second boot time, and they'll be completely disposable."

8) All for $350. "So the price point that you-all should think about are the current netbook pricing, which is in the $300, $400 kinda price points—and those prices are completely determined by the cost of the glass, the cost of the processor—in our case, Chrome and Android are free, so there's no software tax associated with all of this."

7) The relentless march of technology. "But for example, much of the network computing discussion that was done now was really announced by Larry Ellison and others with the network computer in 1997. Now, they didn't work at all—didn't work at all—but that didn't mean that the argument wasn't right—it's just that the product didn't work. It was sort of embarrassing for those of us that participated in it, and so one of the questions you want to ask is, 'What has changed?' And the thing that has changed is this enormous march of technology—Moore's Law, all the things that all of you know—have made it possible to do the things now that we only dreamed of a few years ago."

Next: Google Goggles!

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
1 of 2
Comment  | 
Print  | 
More Insights
IT Employment Trending Up; Data, Cybersecurity Skills in Demand
Jessica Davis, Senior Editor, Enterprise Apps,  11/11/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
How to Approach Your Mission-Critical Big Data Strategy
Mary E. Shacklett, Mary E. Shacklett,  11/17/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Flash Poll