Commentary
9/29/2010
07:51 AM
Bob Evans
Bob Evans
Commentary

Global CIO: HP's $130-Billion Gamble

While HP's steeply calculated risk to hold its annual analysts' day without a CEO shows guts, it also lets IBM, Oracle, SAP, and Cisco to continue setting the IT agenda.



UPDATE: To read about HP's new CEO, please check out Global CIO: HP CEO Leo Apotheker Has Deep Expertise But Checkered History.

I'm not sure if Hewlett-Packard's decision to go forward with its highly influential annual analysts' day without having named a CEO was an act of inspired genius or an ill-conceived bluff designed to convince the world that HP is so big and so unified and in such demand that it can simply run on auto-pilot.

The assembled team of executives delivered a clear and consistent set of messages yesterday, and certainly the financial projections were reassuring.

Showing consistent revenue growth, promising renewed investments in R&D, and pledging to continue stripping out unnecessary costs, HP presented itself as confident, capable, and on-target.

Yet, I can't escape the feeling that HP—for all of that commendable and profitable execution—is hunkering down to fight tomorrow's wars with today's weapons. Despite her repeated emphases on the company's commitment to future growth through investments in R&D and innovation, CFO and interim CEO Cathie Lesjak focused her remarks on tactics: how billions of pages of content are moving to digital and how HP is prepared to capitalize on that; how the information explosion will double the volume of digital content every 18 months and how HP is prepared to capitalize on that; how vast pools of aging enterprise IT infrastructure will need to be replaced and how HP is prepared to capitalize on that; and how HP's got the biggest and broadest supply chain in the technology business, and how the company will capitalize on that.

Tactics are great and execution is indispensable, particularly in a global economy that is shifting so rapidly and in the high-change IT industry that is undergoing phenomenal transformations of its own.

But such a dynamic and turbulent environment—one in which the present races toward the future with no "time-outs" to play catch-up—also demands on top of that execution a strategic vision that animates how companies position themselves, how they express customer value in new ways, how they address new opportunities as they are occurring and not after the fact, and most of all how those companies recast themselves rapidly and fundamentally even as they're executing on current plans.

That's where HP's lack of a CEO is most apparent. That's why everyone at yesterday's analysts' day, while interested in the numbers, was much more interested in one question: who's the new CEO?

And that's why HP engaged in a serious bit of gambling yesterday by going ahead with the presentation of who they are and what they do and where they're headed without having a CEO to articulate clearly and persuasively that the whole of HP is not just greater than the sum of its parts, but that its more powerful and more capable and more strategic as well.

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And a heckuva lot more valuable to boot.

In the absence of that CEO, HP is stuck with this positioning statement: "HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society." It's nice, it's upbeat, it's cheerful, it's politically correct—but is it relevant to a CIO who's trying to transform a transportation company? Does it represent the mission of an absolutely indispensable strategic IT partner?

Let me put it this way: how does it measure up against against the primary positions of IBM and SAP and Oracle and even Microsoft? Let's take a look:

How does it stack up against IBM with its Smarter Planet campaign, its unification of its hardware systems from mainframes through x86 servers, and its extraordinary investments in the IT business of the future: predictive analytics?

How does it stack up against Oracle's vision of massively engineered systems driven by optimized hardware and software combinations, a totally new and fresh approach that has led to the creation of what the company calls "the most successful product launch" in the its history with an annual revenue run rate of $1.5 billion after less than two years on the market?

How does it stack up against SAP's promise of delivering real-time transactional and analytical information "from the corner office to the shop floor" with a primary emphasis on the booming range of mobile devices that are completely disrupting how business is conducted around the globe?

How does it stack up against even Microsoft, a company that has totally remade itself for and publicly committed itself to the emerging world of cloud computing?

In my opinion, it doesn't stack up nearly as well as it needs to if HP wants to retain its position as the largest IT company in the world. Because while HP has an enormously broad product line, the key in today's IT industry is not so much the range or breadth of the stuff you have but rather the way you combine and deploy all that in innovative ways to deliver to CIOs and their enterprises capabilities they've never had before.

The $130-billion gamble in which HP is currently engaged is all about that: how can HP present and package its expansive technologies in ways that anticipate and meet customers' emerging needs? How can HP help its customers move as fast as their customers' customers move?

How can HP demonstrate to the world that its true value is in the transformative potential of its vision and knowledge, which are served by rather than led by its massive product lineup?

If HP's current execs and its new CEO can quickly and persuasively answer that last question and the other related ones, they'll have won their $130-billion gamble. If they don't, then they'll be consigning themselves to a nice and steady but unspectacular future as a big second-tier tactical supplier of high-volume stuff to customers who rely mostly on other IT companies—the ones with vision—to help those customers change their worlds.

RECOMMENDED READING:

Global CIO: Hewlett-Packard's New CEO: The Top 10 Challenges

Global CIO: IBM Turns Guns On Cisco With Acquisition Of Blade Network

Global CIO: Burying Mark Hurd: Hewlett-Packard And Its Future

Global CIO: Hewlett-Packard CEO Hurd's Strategy: The Infrastructure Company

Global CIO: Why Hewlett-Packard Must Articulate Its Enterprise Strategy

Global CIO: An Open Letter To Hewlett-Packard CEO Mark Hurd

Global CIO: Oracle's Success Breeds Fear And Loathing At The New York Times

Global CIO: IBM's Blazing New Mainframe Wins Raves From Citigroup

Global CIO: Larry Ellison Is Rewriting The Golden Rule Of IT Strategy

Global CIO: IBM Doubles Down On Red-Hot Optimized Systems

Global CIO: The CEO Of The Year Is SAP's Bill McDermott

Global CIO: IBM Top Product Exec Discusses Strategy, Systems, And Oracle

Global CIO: Larry Ellison And The New Oracle Rock The Tech World

Global CIO: Oracle's New Fusion Apps: An Inside Look

GlobalCIO Bob Evans is senior VP and director of InformationWeek's Global CIO unit.

To find out more about Bob Evans, please visit his page.

For more Global CIO perspectives, check out Global CIO,
or write to Bob at [email protected].

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