Google, IBM, Apple Top List Of Most-Valuable Brands - InformationWeek
IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
4/28/2010
02:04 PM
Bob Evans
Bob Evans
Commentary
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Google, IBM, Apple Top List Of Most-Valuable Brands

In an annual ranking of the brand value of global technology companies, Google, IBM and Apple held their top three spots from last year while the brand value for each rose significantly. And between HP and Cisco, one saw its brand value soar 48% for the year while the other's tumbled by 7%. Click ahead to see the whole list.

In an annual ranking of the brand value of global technology companies, Google, IBM and Apple held their top three spots from last year while the brand value for each rose significantly. And between HP and Cisco, one saw its brand value soar 48% for the year while the other's tumbled by 7%. Click ahead to see the whole list.Compiled by research agency Millward Brown, the list is designed to show the deep integration technology has made within our personal and professional lives. For more on the whole process, click here, and below you'll find the top 10 most-valuable tech brands, followed by their estimated brand value in dollars, percentage increase from last year's brand value, and then their rank on last year's list.

1. Google, $114.3 billion brand value, +14%, #1

2. IBM, $86.4 billion brand value, +30%, #2

3. Apple, $83.2 billion brand value, +32%, #3

4. Microsoft, $76.3 billion brand value, no change, #4

5. Hewlett-Packard, $39.7 billion brand value , +48%, #12

6. Blackberry (RIM), $30.7 billion brand value, +12%, #14

7. Oracle, $24.8 billion brand value, +16%, #19

8. SAP, $24.3 billion brand value, +3%, #21

9. Cisco, $16.7 billion brand value, -7%, #35

10. Nokia, $14.9 billion brand value, -58%, #43

Here's Millward Brown's description for how it arrives at the brand value:

"Developed for WPP's operating companies by Millward Brown Optimor, the BrandZTop 100 Most Valuable Global Brands ranking is now in its fifth year. It is the only study to combine measures of brand equity based on interviews with over a million consumers globally about thousands of global "consumer facing" and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Datamonitor) to separate the value that brand plays in driving business revenue and market capitalisation. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, , product delivery, clarity of positioning, and leadership."

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll