Google's Global Dominance - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
7/31/2009
10:39 AM
Bob Evans
Bob Evans
Commentary
50%
50%

Google's Global Dominance

While Google's search share of 60% in the U.S. will certainly be tough for Microsoft and Yahoo to attack, the challenge in many other major countries around the world will be even more daunting: Google's worldwide search share is 67%, according to ComScore.

While Google's search share of 60% in the U.S. will certainly be tough for Microsoft and Yahoo to attack, the challenge in many other major countries around the world will be even more daunting: Google's worldwide search share is 67%, according to ComScore."In many top and growing internet countries, including Germany, Canada, Brazil, Turkey and Italy, Google has more than 80% of the search market," says AdAge.

And as if those and other blunt figures don't present enough of a challenge - Microsoft currently has less than 3% search share in the U.K, Germany and Korea - there's also the additional hurdle of European privacy laws and regulations, and the European Union's long-standing contentious relationship with Microsoft. Here's how my colleague Paul McDougall described that privacy hurdle in his excellent analysis of the wide-ranging risks the Microsoft/Yahoo deal faces:

Another area of concern is privacy. By joining forces, Microsoft and Yahoo together will have access to the Web browsing and purchasing histories of millions of Web users-a fact that could draw scrutiny from government watchdogs and consumer advocates. "Microsoft is a lightning rod for attention from governing bodies in both the U.S. and Europe," said Gartner analyst Allen Weiner.

Here's a country-by-country listing showing Google's search share in 10 countries tracked by ComScore:

--Turkey 93% --Brazil 89% --Italy 88% --Canada 82% --Germany 82% --U.K. 79% --France 77% --U.S. 60% --Japan 56% --Korea 12%

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
Slideshows
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
Commentary
Six Inevitable Technologies and the Milestones They Unlock
Guest Commentary, Guest Commentary,  10/3/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Data Science and AI in the Fast Lane
This IT Trend Report will help you gain insight into how quickly and dramatically data science is influencing how enterprises are managed and where they will derive business success. Read the report today!
Slideshows
Flash Poll