Google's Global Dominance - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
7/31/2009
10:39 AM
Bob Evans
Bob Evans
Commentary
50%
50%

Google's Global Dominance

While Google's search share of 60% in the U.S. will certainly be tough for Microsoft and Yahoo to attack, the challenge in many other major countries around the world will be even more daunting: Google's worldwide search share is 67%, according to ComScore.

While Google's search share of 60% in the U.S. will certainly be tough for Microsoft and Yahoo to attack, the challenge in many other major countries around the world will be even more daunting: Google's worldwide search share is 67%, according to ComScore."In many top and growing internet countries, including Germany, Canada, Brazil, Turkey and Italy, Google has more than 80% of the search market," says AdAge.

And as if those and other blunt figures don't present enough of a challenge - Microsoft currently has less than 3% search share in the U.K, Germany and Korea - there's also the additional hurdle of European privacy laws and regulations, and the European Union's long-standing contentious relationship with Microsoft. Here's how my colleague Paul McDougall described that privacy hurdle in his excellent analysis of the wide-ranging risks the Microsoft/Yahoo deal faces:

Another area of concern is privacy. By joining forces, Microsoft and Yahoo together will have access to the Web browsing and purchasing histories of millions of Web users-a fact that could draw scrutiny from government watchdogs and consumer advocates. "Microsoft is a lightning rod for attention from governing bodies in both the U.S. and Europe," said Gartner analyst Allen Weiner.

Here's a country-by-country listing showing Google's search share in 10 countries tracked by ComScore:

--Turkey 93% --Brazil 89% --Italy 88% --Canada 82% --Germany 82% --U.K. 79% --France 77% --U.S. 60% --Japan 56% --Korea 12%

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll