IBM 'Internet of Things' Video Is Almost Too Cool - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
3/29/2010
08:59 AM
Bob Evans
Bob Evans
Commentary
50%
50%

IBM 'Internet of Things' Video Is Almost Too Cool

Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing.

Can a 5-minute animated video capture a technology company's global vision? IBM's "The Internet Of Things" YouTube clip is inspiring and compelling and the sort of fresh thinking more tech companies should try, although I did crack up during the final segment as some massively Deepak-Choprah-overdosed guy buzzes about what the planet is saying and the universe is hearing.Most of the animated video is a spirited mix of voice-overs describing the rise of intelligent and interconnected instrumentation in everything from tech devices to waterways and appliances and radiators spewing out signals to the 2 billion people who'll be online within the next couple of years. And I liked a couple of metaphors that were used to describe the resulting information flow: a "global data field" and the planet's "central nervous system."

The IBM video touches on a few of IBM's key "Smarter Planet" themes without being overtly commercial about them, such as traffic, power grids, appliances. I'd recommend it as a piece to be shared across not only IT teams but with colleagues responsible for thinking about where technology is headed, and how any company that wants to remain competitive needs to think about the implications and applications of that technology in entirely new ways.

But be careful during the last 30 seconds or so as a hippy-dippy type steps up to the edge with his description of Earth as an "information-creation-and-transmission" system and then tumbles over it in a metaphorical jumble of, like, totally cosmic sensory awareness.

Even so, "The Internet of Things" is well worth a look.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
News
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll