PODCAST: Social Networking, Web 2.0 And The Consumerization of IT - Best Practices For SMBs

Earlier this month, I got the chance to be a present a video Webinar on how small and midsize companies can best take advantage of the latest changes in technology. While I was in Pittsburgh for the video shoot, I also recorded an audio interview with Maurice Saluan from Zenith Infotech, where we discussed many of these same subjects in a more casual forum. You can listen to the podcast here.Download or Listen to the Podcast

Maurice is a first-rate interviewer, and he grilled me on the following topics: What does Web 2.0 really mean? What can small businesses use social networking sites like Twitter, Facebook and MySpace for? Sales? Marketing? Recruiting? Customer service? What's the difference between social networking and traditional marketing channels? How do you help people find your company in the social networking world? How do you separate the personal and professional uses of social networking? What are the top 3 things to do take advantage of social networking? How do I get Twitter followers? How do you establish your location in Twitter? How do you stay productive in the world of Social Not-Working?

Download or Listen to the Podcast (Note, it's 19MB and 20 minutes long. Feel free to stream and fast forward!)

Check out the full-length video presentation.

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