Qualcomm Lays Out Map For The Future Of BREWQualcomm Lays Out Map For The Future Of BREW
This week at Qualcomm's annual BREW conference, the giant chipmaker gave its content delivery platform a double shot in the arm. BREW's future includes Flash integration and the ability to run widgets created with Qualcomm's Plaza initiative. Are these improvements enough to fend off the competition?
May 29, 2008
This week at Qualcomm's annual BREW conference, the giant chipmaker gave its content delivery platform a double shot in the arm. BREW's future includes Flash integration and the ability to run widgets created with Qualcomm's Plaza initiative. Are these improvements enough to fend off the competition?BREW is an able platform for delivering content to lower-end, mass-market devices. It has been the pillar of Verizon Wireless' Get It Now services and helps users find the content they want, deliver it, and bill for it appropriately. But it's not a smart operating system. As powerful mobile platforms such as Window Mobile, iPhone OS, and Android steal more users from the low-end handsets, BREW needs to remain relevant and match the ever-evolving mobile market. This week's announcements will help it to do that.
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