Software Brands Need To Stand For Something - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
9/27/2007
03:49 PM
Stephanie Stahl
Stephanie Stahl
Commentary
50%
50%

Software Brands Need To Stand For Something

When it comes to software industry innovation, what does the CIO of one of the world's best-known brands -- Disney -- look for? Well, a meaningful brand.

When it comes to software industry innovation, what does the CIO of one of the world's best-known brands -- Disney -- look for? Well, a meaningful brand."In the rest of the world, brands really have meaning and stand for something, and you know what you are going to get when you buy that brand," says Tony Scott, CIO of The Walt Disney Company. "I think in the software industry, we're still establishing a lot of that and there's probably a lot more room to grow."

For more on Tony's views on software innovation as well as emerging models such as software as a service, tune in to my video interview with him.

If you are an emerging software company, have you thought about what your brand stands for?

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll