re: Tell Me Again Why CEOs Should Tweet
There is a difference between a cause and a correlation :)
Social Media is an amplifier. Being on twitter doesn't make you more or less of an asshole just like it doesn't make you more or less of an effective CEO. Understanding the dynamics of social constructs and their risk/reward for your organization? Absolutely critical. Actually *being* social personally? Well, if you are someone who can pull that off in a way that's beneficial to your company that's great. If not...
Fact is the more progressive companies have more progressive CEO's, the more progressive you are the more comfortable you are participating. Thus...CEO's of the more progressive growth companies are on Twitter at a higher percentage. Their engagement didn't create their success, their particular style and personality just makes it easier for them to engage.
But it's just correlation, not causation. In other words, it's like saying that crime is highest when it's hot outside (true), and more ice cream is sold when it's hot outside (true), thus ice cream makes people into criminals (not true).
Thanks for a balanced point of view vs. the social media purist rhetoric.