The Real Value of Web Services

Now on stage at the Software 2007 Conference are CIOs from four large companies -- Fedex, Unilever, Disney, and Motorola. Rob Carter, CIO of Fedex, just said that by using Web services, Fedex is able to transform the whole paradigm of how and why customers use Web sites. Rather than relating to Web sites as "desinations" where users "go somewhere to do something," Fedex is using Web services to create "connections," where customers can embed features and technologies in their own applications an

Brian Gillooly, Content Director, InformationWeek

May 8, 2007

1 Min Read
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Now on stage at the Software 2007 Conference are CIOs from four large companies -- Fedex, Unilever, Disney, and Motorola. Rob Carter, CIO of Fedex, just said that by using Web services, Fedex is able to transform the whole paradigm of how and why customers use Web sites. Rather than relating to Web sites as "desinations" where users "go somewhere to do something," Fedex is using Web services to create "connections," where customers can embed features and technologies in their own applications and create a connection between themselves and Fedex.

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About the Author

Brian Gillooly

Content Director, InformationWeek

Brian Gillooly has spent the past 30+ years establishing a trusted and significant presence in the business technology community. One of the most recognized personalities in IT media, Brian has built valuable relationships with the most influential practitioners in the technology industry. He counts among his closest contacts the CIOs of a range of organizations – from Fortune 50 companies to small businesses.

As the Content Director for InformationWeek, Brian is responsible for developing a vision that provides both the audience and the client with clarity and insight into today's most challenging business technology issues.

Previously, as Editor-in-Chief of Optimize and Editor-in-Chief of InformationWeek events, Brian not only engaged the people who helped shape the direction of business technology – notables like Jack Welch, Rob Carter, Malcolm Gladwell, and Michael Dell – but also shared trusted opinions and ideas through his CIO Nation blog and weekly columns. He has offered hands-on insight through presentations at numerous live events and one-on-one meetings.

In his career in generating event content, moderating discussions, and giving presentations, Brian has developed a unique rapport with his audiences by eschewing the staid lecture style, and establishing a comfortable, often fun, always informative approach.

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