re: Will CMOs Outspend CIOs? Wrong Question
While itGÇÖs probably right that CMOs are driving the IT spend right now, CIOs better step up to the plate and use their leadership and consensus build skills (strengthen them if needed). Pbarry57001 is right that enterprise mobility is a complete game changer. Mobility is changing the enterprise from every angle and it is CIOs opportunity to lead the enterprise transformation to what we call the New Age Enterprise. All departments will benefit but this needs to be led centrally. CIOs need to create mobile policies, choose app development tools, MDM, security, etc. If their organizations donGÇÖt change, they are going to be left behind and become irrelevant.