2. Uber's dirty tactics
In 2014, we loved to hate Uber. Here's why:
-- Hired contractors to actively recruit Lyft drivers with incentives like iPhones and cash. Uber contractors also accused of requesting and cancelling Lyft rides to slow operations.
-- Faced media scrutiny when a senior executive suggested hiring researchers to dig up dirt on journalists who've written unfavorably about the company.
-- Has been banned in New Delhi, India, after an Uber driver allegedly raped a woman. Has also been banned in Thailand and Spain, and continues to operate in cities where it's been warned to stop.
PR disasters aside, Uber was recently valued at a whopping $40 billion. Convenience is a powerful thing. But you can't play dirty pool forever, so expect the ridesharing bully to grow up in 2015.