informa
/
2 min read
Commentary

Adzookie.com Places Advertisements on Smartphones

Increasingly, employees are relying on smartphones to complete their work during the day. While this movement has increased productivity, it has also made it more difficult for companies to reach their target customers. Start up Adzookie.com is trying to fill that void.
Increasingly, employees are relying on smartphones to complete their work during the day. While this movement has increased productivity, it has also made it more difficult for companies to reach their target customers. Start up Adzookie.com is trying to fill that void.Market researchers estimate that more than 270 million smartphones will be shipped this year, but in many cases, companies are not able to reach these customers. Typically, advertisements are only available on mobile enabled sites. As of December 2009, there are 243 million websites online but only thirty thousand were mobile enabled, according to start up Adzookie.com. The company offers firms a way to present their ads on non-mobile enabled sites. Corporations can purchase ads for specific Web sites or for entire systems and pay a set monthly fee or via a click through pricing model.

Mobile advertising offers businesses some potential advantages compared to traditional media. Many users carry their phones with them through the entire day. Typically, only one ad appears on a screen, so it may generate high click through rates. Also companies are able to personalize the ads.

Adzookie.com has targeted an area of growing interest among small and medium businesses. Now that mobile phones have become a staple for many businesspersons, companies are searching for ways to use these devices to drive home messaging about their products and services. The start-up faces some significant competition, not only from other specialists, like Admob and Millenial Media, but also from established players, such as Google. While Adzookie.com has focused on a growing space, it is unclear how well it will fare in this emerging market space.