Seems no surprise that the tech savvy crowd with disposable income are the ones most likely to shop online via their phone. People that get Apple devices are their own demographic.
"Consumers who shopped on mobile devices were most likely to do so on Apple devices, which accounted for more than three-quarters (77.6%) of all orders made on mobile devices."
Anymore i fail to see why most Black Friday purchases aren't done online. I certainly don't want to face the mad rush at the stores. I've ordered stuff online this weekend, did anyone else?