informa
/
1 MIN READ
News

Amazon Unveils Search Aid That Helps Customers Find Products

The "Search Suggestions" feature calls for user-submitted recommendations for connecting products to specific keywords.
Amazon.com Inc. introduced Thursday a search aid aimed at helping customers find what they are looking for through user-submitted recommendations.

The "Search Suggestions" feature calls for user-submitted recommendations for connecting products to specific keywords. The feature also has an explanation of why the connection is relevant.

As an example, Amazon said the entry "bn-v12u charger" leads to the compatible battery charger "ESA Battery Charger." Shakespeare's "Macbeth" pops up through a search for "The Scottish Play" along with a link: "theater superstition dictates that 'Macbeth' is referred to as 'the Scottish play.'"

A search for "stolen data" finds the book, "I.T. Wars: Managing The Business-Technology Weave in the New Millennium."

Matt Round, Amazon's director of Software Development, said customers passionate about particular products are most likely to utilize the Search Suggestions feature.

Editor's Choice
Brian T. Horowitz, Contributing Reporter
Samuel Greengard, Contributing Reporter
Nathan Eddy, Freelance Writer
Brandon Taylor, Digital Editorial Program Manager
Jessica Davis, Senior Editor
Cynthia Harvey, Freelance Journalist, InformationWeek
Sara Peters, Editor-in-Chief, InformationWeek / Network Computing