Called My eAddress, the service enables someone to choose any email address they wish using the .com or .net domains. As a result, a person could set up separate addresses for communicating with friends and family, and business colleagues. AOL is providing up to 100 addresses for each personal domain.
In choosing an address, a person can pick any name, group, or word before and after the "at" part of the address. People also have the option of choosing an address that uses the AOL.com domain.
The personalized addresses also can be used as their AOL instant messaging address and to access features across the AOL network. In the future, the addresses can be used as the address for personal Web pages on the AIM Pages social-networking service.
AOL, a division of Time Warner Inc., said this month that it would offer its paid Internet-access service and email at no charge to broadband users. The move is meant to counter the huge losses in subscribers, and to shift to a primarily ad-supported business.