Apple iPhone 6 Bendgate: Top 10 Tweets - InformationWeek

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9/26/2014
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Apple iPhone 6 Bendgate: Top 10 Tweets

Apple says a bend in the iPhone 6 Plus is "extremely rare" but that didn't stop anyone from poking fun.

iPhone 6 Plus users are bent out of shape -- quite literally. Bendgate, as the scandal has been dubbed on social media, surfaced this week after photos and videos went viral showing how easily the device bends in users' back pockets.

Apple addressed concerns Thursday and said that only nine customers have complained about the device being too flimsy. In a statement, the company backed the construction of the iPhone 6 Plus, which it says is made with a lightweight aluminum shell and reinforced with stainless steel and titanium inserts.

"We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies," Apple said. "With normal use, a bend in an iPhone is extremely rare."

Nevertheless, the Internet was more than happy to poke fun at Bendgate, with a number of brands and users chiming in with some great reactions. Here are our favorites -- share yours in the comments section below.

1. Samsung

2. The iPhone 6 Plus repair kit

3. LG USA

4. Dali meets the iPhone 6 Plus

5. iPhone 6 Flex

6. Lenovo UK & Ireland

7. Spatula 6 Plus

8. KitKat

9. iPhone 6 Plus origami

10. Heineken

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Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:57:54 PM
Re: very funny
Glad you liked them. There was another that I didn't include that showed what happens if you put a MacBook Pro in your pocket (hint: it wasn't pretty). 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:55:48 PM
Re: Market power
A number of brands capitalized on Apple's (debunked) misfortune -- and a lot of them were really funny. I don't blame Samsung for cashing in, either. When an opportunity arises, of course a competitor is going to hop on it.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:51:53 PM
Re: Does make you wonder
@Stevew928 -- spot on. Bendgate has pretty much been debunked by now, but it cause such a stink that nearly everyone questioned Apple and whether or not it should have brought the 6 Plus to market. Ye of little faith...
impactnow
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impactnow,
User Rank: Author
9/29/2014 | 1:26:53 PM
Bendgate the Consumer reports version

According to today's report from Consumer Report testers bendgate is being overblown, while the iPhone 6 is a little less sturdy that previous versions the mass reported bending appears to be exaggerated. This week we should test the battery life! Can't wait for the video!

jgherbert
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jgherbert,
User Rank: Ninja
9/28/2014 | 5:32:59 PM
Re: Market power
@Thomas Claburn>

It's interesting that all these companies seize on social controversy surrounding Apple. Social media appears to me to be fundamentally parasitic.

True enough. I'd add though that there's a very fine line to walk between being funny through topical humor, and being seen to be gloating or opportunist in a negative sense, which may actually damage your brand as much as it helps it. For example, Kit Kat mocking the iPhone is funny as all heck. Samsung mocking it just seems smug. Maybe it's just me. HTC of course also tweeted to make fun, which is ironic as their phone came bottom of the Consumer Reports bend tend list as I recall. Ah well. ;-) 

asksqn
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asksqn,
User Rank: Ninja
9/27/2014 | 4:33:16 PM
I don't believe it
The first priority of any PR/marketing department is to completely de-emphasize any negatives that may arise about the company product.  That being said, I find it hard to believe that the entire internet is abuzz based on the complaints of just nine consumers.  Apple clearly isn't being forthright about it bendable phones since honesty would not be in its best interest. 
PaulS681
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PaulS681,
User Rank: Ninja
9/27/2014 | 3:50:16 PM
They should bend
They should make the phone so it bends and bounces... Drop it and it bounces right back into your hand.
stevew928
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stevew928,
User Rank: Ninja
9/27/2014 | 11:04:40 AM
Re: Does make you wonder
No, it actually suggests that people are insanely gullible to believe such reports and ASS-U-ME Apple wouldn't do such testing.
stevew928
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stevew928,
User Rank: Ninja
9/27/2014 | 11:03:05 AM
Re: Market power
It is certainly turning out to be a very easy and cheap way to influence and control the unthinking masses.
stevew928
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stevew928,
User Rank: Ninja
9/27/2014 | 11:01:43 AM
Re: Does make you wonder
Yea, an amazingly cheap investment for whoever started it, huh? Buy less than 10 people a ~$700 item. Maybe give them a $1000 so they are really motivated. Bend and complain.... stock price changes, huge media news, etc.

And, it works well, because few even fact-check anymore and I imagine only a small percentage of those worked up over this will even check out some of the tests done by a number of labs and consumer agencies in the last couple of days showing Apple falls right in line with the others and certainly should bend during any normal use.

What I find especially funny is that the Apple-haters are so cocked and ready to go that they seem to imagine Apple would just design and ship something like this without even considering testing durability aspects. THAT should be what the jokes are about!
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