Apple iPhone 6 Bendgate: Top 10 Tweets - InformationWeek

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9/26/2014
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Apple iPhone 6 Bendgate: Top 10 Tweets

Apple says a bend in the iPhone 6 Plus is "extremely rare" but that didn't stop anyone from poking fun.

iPhone 6 Plus users are bent out of shape -- quite literally. Bendgate, as the scandal has been dubbed on social media, surfaced this week after photos and videos went viral showing how easily the device bends in users' back pockets.

Apple addressed concerns Thursday and said that only nine customers have complained about the device being too flimsy. In a statement, the company backed the construction of the iPhone 6 Plus, which it says is made with a lightweight aluminum shell and reinforced with stainless steel and titanium inserts.

"We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies," Apple said. "With normal use, a bend in an iPhone is extremely rare."

Nevertheless, the Internet was more than happy to poke fun at Bendgate, with a number of brands and users chiming in with some great reactions. Here are our favorites -- share yours in the comments section below.

1. Samsung

2. The iPhone 6 Plus repair kit

3. LG USA

4. Dali meets the iPhone 6 Plus

5. iPhone 6 Flex

6. Lenovo UK & Ireland

7. Spatula 6 Plus

8. KitKat

9. iPhone 6 Plus origami

10. Heineken

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Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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impactnow
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impactnow,
User Rank: Author
9/26/2014 | 12:33:29 PM
Physical wear and tear

I love the creativity in all the videos, LOL! Seriously though, not enough people have had the phone long enough to determine if it's a real issue or just a defect in some of the phones. Time will tell if the iphone bends, breaks or is just fine under regular wear. I would be interested in knowing if Apple tests the physical phone for wear along with the software testing.

Whoopty
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Whoopty,
User Rank: Ninja
9/26/2014 | 12:51:30 PM
Does make you wonder
While these are all great, the whole bending saga suggests, to me at least, that Apple's product testing needs improvement. The fact that it didn't spot this in QA seems ridiculous. I guarantee there's a lot of skinny jeans wearers at Apple, were none of them given the product to take home to see how it performed? Did none of them sit with it in their pocket?

It's as bizarre as the antenna problem on the iPhone 4. Had an Apple employee never held the phone like almost everyone else does? 

Very odd. 

 
MyW0r1d
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MyW0r1d,
User Rank: Strategist
9/26/2014 | 4:29:23 PM
Re: Does make you wonder
Bendgate is only a small part of the larger embarassment of this opening.  It is now aggravated by pretending it hasn't happened, is only a minor few off the same assembly line, or is exaggerated (besides that inconvenience Ms. Lincoln, how was that play?).   The complete system included iOS 8 which is already on its third iteration (8.0.2 ?) only days out of opening gate due to serious, evident flaws.  Apple's reputation was hit, the world is laughing, and their stock prices justifiably reflect it.  Apple is not alone however (look no further than the daily product recalls) and others should seriously ask themselves if meeting an advertised deadline at all costs is more important than a week's delay to ensure a quality product hits the streets.  Americans deal with failure by poking fun at it, thankfully Apple's pocket book is deep enough to absorb the fallout where others companies could not.
stevew928
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stevew928,
User Rank: Ninja
9/27/2014 | 11:01:43 AM
Re: Does make you wonder
Yea, an amazingly cheap investment for whoever started it, huh? Buy less than 10 people a ~$700 item. Maybe give them a $1000 so they are really motivated. Bend and complain.... stock price changes, huge media news, etc.

And, it works well, because few even fact-check anymore and I imagine only a small percentage of those worked up over this will even check out some of the tests done by a number of labs and consumer agencies in the last couple of days showing Apple falls right in line with the others and certainly should bend during any normal use.

What I find especially funny is that the Apple-haters are so cocked and ready to go that they seem to imagine Apple would just design and ship something like this without even considering testing durability aspects. THAT should be what the jokes are about!
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:51:53 PM
Re: Does make you wonder
@Stevew928 -- spot on. Bendgate has pretty much been debunked by now, but it cause such a stink that nearly everyone questioned Apple and whether or not it should have brought the 6 Plus to market. Ye of little faith...
stevew928
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stevew928,
User Rank: Ninja
9/27/2014 | 11:04:40 AM
Re: Does make you wonder
No, it actually suggests that people are insanely gullible to believe such reports and ASS-U-ME Apple wouldn't do such testing.
Charlie Babcock
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Charlie Babcock,
User Rank: Author
9/26/2014 | 1:34:52 PM
Salvador Dali wins
I vote for the Salvador Dali iPhone. Great visual pun.
Laurianne
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Laurianne,
User Rank: Author
9/26/2014 | 3:11:34 PM
Origami iPhone
I would like a phone with a fold-out display someday...but not an origami iPhone like this. Funny stuff.
rradina
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rradina,
User Rank: Ninja
9/26/2014 | 3:52:44 PM
Re: Origami iPhone
How about something that's the size of a short, thick pen.  Like a retractable tape measure, the screen unrolls from within this tube and locks into place.  When finished, a button on the end causes it to retract again.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
9/26/2014 | 5:18:40 PM
Market power
It's interesting that all these companies seize on social controversy surrounding Apple. Social media appears to me to be fundamentally parasitic.
stevew928
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stevew928,
User Rank: Ninja
9/27/2014 | 11:03:05 AM
Re: Market power
It is certainly turning out to be a very easy and cheap way to influence and control the unthinking masses.
jgherbert
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jgherbert,
User Rank: Ninja
9/28/2014 | 5:32:59 PM
Re: Market power
@Thomas Claburn>

It's interesting that all these companies seize on social controversy surrounding Apple. Social media appears to me to be fundamentally parasitic.

True enough. I'd add though that there's a very fine line to walk between being funny through topical humor, and being seen to be gloating or opportunist in a negative sense, which may actually damage your brand as much as it helps it. For example, Kit Kat mocking the iPhone is funny as all heck. Samsung mocking it just seems smug. Maybe it's just me. HTC of course also tweeted to make fun, which is ironic as their phone came bottom of the Consumer Reports bend tend list as I recall. Ah well. ;-) 

Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:55:48 PM
Re: Market power
A number of brands capitalized on Apple's (debunked) misfortune -- and a lot of them were really funny. I don't blame Samsung for cashing in, either. When an opportunity arises, of course a competitor is going to hop on it.
mak63
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mak63,
User Rank: Ninja
9/26/2014 | 7:15:56 PM
very funny
The Repair Kit, the Dali meets the iPhone 6 Plus, the Spatula 6 Plus and the iPhone Origami are very creative and of course, hilarious.

I can't stop laughing with the repair kit and the spatula. They made my day!


Thanks Kristin
PedroGonzales
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PedroGonzales,
User Rank: Ninja
9/26/2014 | 9:50:49 PM
Re: very funny
I really liked the dali iphone was well.  At least, apple can say they are part of an artistic movement. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:57:54 PM
Re: very funny
Glad you liked them. There was another that I didn't include that showed what happens if you put a MacBook Pro in your pocket (hint: it wasn't pretty). 
PaulS681
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PaulS681,
User Rank: Ninja
9/27/2014 | 3:50:16 PM
They should bend
They should make the phone so it bends and bounces... Drop it and it bounces right back into your hand.
asksqn
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asksqn,
User Rank: Ninja
9/27/2014 | 4:33:16 PM
I don't believe it
The first priority of any PR/marketing department is to completely de-emphasize any negatives that may arise about the company product.  That being said, I find it hard to believe that the entire internet is abuzz based on the complaints of just nine consumers.  Apple clearly isn't being forthright about it bendable phones since honesty would not be in its best interest. 
impactnow
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impactnow,
User Rank: Author
9/29/2014 | 1:26:53 PM
Bendgate the Consumer reports version

According to today's report from Consumer Report testers bendgate is being overblown, while the iPhone 6 is a little less sturdy that previous versions the mass reported bending appears to be exaggerated. This week we should test the battery life! Can't wait for the video!

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