The Cuptertino, Calif., company released the Shuffle in blue, pink, green, and orange, giving iPod fans splashier choices than the original silver. The Shuffle is about the size of a matchbook, and has a built-in clip for attaching the device to clothing. Weighing about a half ounce, Apple markets the $79 device as its "most wearable iPod."
Apple unveiled the Shuffle last September, making it available in retail stores the following month. While fancy colors are not a major feature enhancement, they do make the device more stylish for fashion-conscious teenagers and young adults. The iPod product line accounts for more than three-fourths of the global market for digital music players.