Apple's Project Titan: 8 Rumors We're Following - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Life
News
10/4/2015
12:05 PM
Nathan Eddy
Nathan Eddy
Slideshows
100%
0%

Apple's Project Titan: 8 Rumors We're Following

Project Titan is either the best-kept or worst-kept secret in Silicon Valley. Whether Apple is or isn't building its own autonomous vehicle is not clear, but here's what we're hearing.
Previous
1 of 9
Next

(Image: billnoll/iStockphoto)

(Image: billnoll/iStockphoto)

As is the case with anything related to Apple, rumors and speculation surrounding Project Titan -- widely believed to be the company's plan to develop and produce either an electric vehicle or a self-driving car (or both) -- are dominating the tech world, though Apple has said little of its actual intentions.

While the company's secretive nature has always worked brilliantly as a PR strategy, there are certain things even Apple can't keep under wraps, whether it's a smartphone, tablet, smartwatch, or even, yes, an electric car.

It might be months, or even years, before Apple decides to officially release details of what Project Titan is. However, we've seen enough reported leaks to know that something is definitely bubbling beneath the polished exterior of the company.

Reports indicate that Apple has a seriously ambitious desire for upending everything we know about cars. While even the world's most important technology company has limits, most road signs are pointing towards an advanced piece of four-wheeled equipment.

A September research note by Piper Jaffray analyst Gene Munster, which was published in several news outlets, put the likely chance of Apple actually producing an electric car at between 50% and 60%.

[Check out the collection of cool cars from this year's NY Auto Show.]

"If Apple makes a car as we know it today, we expect it to be an electric vehicle that is likely priced in the luxury market," Munster wrote. "A car by Apple may look completely different than what we think of as a typical car today in terms of shape and size."

Munster also opined that the project was closer to 10 years away from delivery rather than 5 years, noting that by that time automation will be a key competitive feature when Apple unveils the vehicle.

Still, there are plenty of precedents for Apple to get into the electric or autonomous car market. After all, Google -- its biggest rival -- is slowly preparing its self-driving car for general release.

Given all this info swirling around, InformationWeek pulled together a short list of what we know so far about Apple's plans. Since more details are sure to leak out, fueled by a healthy dose of rumor and conjecture, we'll keep you posted as more details roll out on the information superhighway.

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 9
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
10/6/2015 | 4:18:55 PM
Re: Luxury
Brian, what is funny is that people talk so much about a project that is actually secret. :) -Susan
Susan Fourtané
100%
0%
Susan Fourtané,
User Rank: Author
10/5/2015 | 2:33:36 AM
Re: Luxury
Daniel, it sounds like as if manufacturing a luxury product were a real bad thing to do, and it's not. There is a lot of quality and stylish design put into luxury products, great quality materials, careful manufacturing and quality control, thoughtful details, and more. Not being affordable for some people doesn't make luxury products bad, or something to become a topic of criticism at all times. Why do you see luxury products as a problem? -Susan
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
10/5/2015 | 2:19:42 AM
Re: Luxury
Brian, I see no reason why Apple shouldn't enter the automotive industry. On the contrary, I believe it's a great idea. :) -Susan
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
Slideshows
Flash Poll