Microsoft VP Robert McDowell says business technology needs buy-in from all levels.
McDowell's book is presented as a series of spoken-word case histories, representing an impressive list of companies and their technology executives: Chevron, Cisco Systems, Mary Kay, Microsoft, Tyson Foods, Wachovia, and Washington Mutual, to name only a few. McDowell wraps the interviews with his own analysis and considerable experience. He organizes his material into categories such as "Making The Business Case for Technology," and "Governance, Culture, And The Challenge Of Running IT."
If, as the VP of a major technology vendor, McDowell has a "buy Microsoft" agenda, it's not apparent. Instead, McDowell argues that business-technology strategy needs buy-in from all levels, not just the technologists. "The ownership of the business case for technology should be in hands of business," McDowell said.
Why? Because IT matters.