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Brief: Apple Hopes Boston Won't Ban Its Store

It's the classic clash--modern vs. traditional. Apple's plans for a retail store in Boston have lost their first round with the historical city's notoriously tough architectural permitting process.
After plans for an Apple retail store ran into Boston's tough architectural permitting process, a team from Apple was scheduled to submit new plans Wednesday with hopes of building a large Boston area flagship store at a major city crossroads.

Planned for a site across from the city's Prudential Center, the store, as conceived, will be a magnet to attract the region's huge student population. Earlier plans for a striking glass faade store were criticized by Boston's Back Bay Architectural Commission.

While the Prudential Center has a modern design, the proposed Apple store site is located in an area replete with older brownstones.

Apple currently operates a network of small stores in suburban Boston communities. The company's retail store unit recorded sales of more than $1 billion in its latest reported quarter.

The company opened its first two stores five years ago. Since then the stores have been a retailing success story, topped of by the opening in May of its Manhattan store.

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