"Our relationship with AOL is giving Internet TV programmers a powerful new channel to reach consumers, build audience and generating revenue through the sale of high-quality digital video," said Jeremy Allaire, Brightcove's chief executive, in a prepared statement.
The new distribution service enables video developers to offer videos through AOL's Video portal and in the process to receive the lion's share of the revenue generated from the resulting downloads. An AOL Video Search engine automatically indexes videos.
Brightcove and AOL said they hope consumers will purchase the videos and then watch them on their PCs and television sets. Video publishers will also be able to sell video downloads through their own sites using Brightcove publishing services with the publishers receiving up to 70 percent of content sold to consumers.