The hype comes based on retail preorders that Nintendo said indicates "intense consumer requests and placement on numerous 'gotta have it' holiday lists." EB Games and GameStop, and Toys R Us began taking preorders for the Nintendo Wii game console in October. Consumers got a chance to plunk down a $50 deposit to reserve a chance to buy the system, but no guarantees were made once it hit stores.
In a statement, Nintendo said that "retailers are telling us a significant fraction of customers pre-ordering Wii are nontraditional gamers, people looking for a better way to play."
Nintendo said its manufacturing facilities are working to gear-up supply chain pipeline to keep retail shelves filled, but believes demand will outpace supply.
A study by the Consumer Electronics Association estimates a 27 percent jump in spending this holiday season on electronic goods.