A one-year-old San Francisco startup on Wednesday launched its flagship service that lets consumers upload pictures to the Internet from their mobile phone.

Veeker built a photo sharing service with technology it gained in August when acquiring ThumbJive that lets consumers upload still pictures or video to its Web site from any camera phone. It was announced at Digital Hollywood Fall in Santa Monica, Calif.

"It took us about nine months to develop the technology," said Veeker Co-founder Rodger Raderman. "Along with the ThumbJive acquisition, we managed to retain four very experienced developers in the U.S. and another eight-person team in China."

They built the service on a Java platform. There's no client application to download to the phone, nor data plan required from the cellular provider. And the still pictures or videos appear at Veeker.com within seconds. Consumers can set privacy options that allows only their friends to view the content.

Research firm Telephia estimates more than 8 million U.S. consumers use their mobile phones to shoot video.