Intuiting the client
Now this is an interesting turn of events. I like the idea of integrating empathy as a part of product design of clients. So often I've dealt with people that know they didn't like something but couldn't say why in a way that might let you fix it. Worse, the few who expected you to intuit why they dislike it. As a consumer I know there have been times when I get frustrated with a site and leave but would have problems stating which feature exactly frustrated me too. This looks like a great way to solve those pesky frustrations for everyone.