On the Apple front, Citrix announced a version of Citrix Receiver that downloads business software to the popular smartphone. While the device was first geared to consumers, it has become a popular option in many businesses. Recognizing this, Citrix has been ahead of the pack and can use its Apple support as a product differentiator. In addition, Citrix announced Dazzle, a XenApp add-on application that mimics the Appleï¿¼s iTunes store and provides users with a self-service interface so they can choose and install new business applications whenever they wish.
Citrix was able to build a viable business by focusing on central management of distributed systems. Recently advances, such as virtualization, have blurred the delimiters between its approach and traditional desktop computing. Citrix is trailing virtualization competitors in areas, such as the ability to run a number of virtual systems on one physical server. The new product enhancements are designed to help the company drive back their recent intrusions on its turf and keep small and medium businesses interested in its products.