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Customer Demand Improves Laptop Forecast

Consumers, enterprises, and emerging markets, like India and China are contributing to a revised 2007 forecast of 103 million units shipped, according to DisplaySearch.
Laptop shipments are expected to exceed previous projections because of stronger than expected demand, according to a forecast published Tuesday by analysts at DisplaySearch.

The report noted that the months of April, May, and June this year produced demand beyond typical seasonal levels, driving the shipment of 24.1 million units, up 40% from the same time last year. Compared to the first quarter of 2007, shipments in the second quarter rose 4%, according to DisplaySearch data.

"There is typically a slight downturn in notebook PCs shipments in Q2 because of seasonality," John F. Jacobs, director of Notebook Market Research at DisplaySearch, said in a prepared statement.

He said the second quarter reversed the historical trend this year because of demand from consumers, enterprises, and emerging markets, like India and China.

Based on results from the 2Q timeframe, and anticipated activity in the current fiscal quarter, DisplaySearch has increased its 2007 forecast to 103 million units, up from 97.5 million units, he said.

Notebook penetration approached 90% in 2Q, as North America surpassed all other regions with 36.5% of all notebook PCs shipping, according to DisplaySearch data.

The 3Q'07 Quarterly Notebook PC Shipment and Forecast Report found that Hewlett-Packard is expected to maintain its leadership position for worldwide notebook PC shipments. HP has held the top spot for three consecutive quarters and reported 4.7 million units shipped in the second quarter alone. HP accounts for 19.5% of the market share, according to DisplaySearch.

Dell held the second slot, with 3.4 million units shipping in 2Q. Dell is the most popular in North America, with 1.9 million units shipped here. Dell accounted for 14.1% of the market share.

Acer ranked third in the survey, shipping 3 million units and accounting for 12.5% of the market share.

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