Dell To Open Third Call Center In India

Michael Dell is optimistic that earlier language problems can be overcome.
Dell is opening a new customer-support center in India, a company spokesman confirmed Tuesday.

The PC and server maker plans to hire 1,500 staffers in the Indian city of Mohali during the next 12 months, company chairman Michael Dell told Indian media outlets during a visit to the country over the weekend. India's Financial Express quoted Dell as saying, "We are looking at a significant expansion of our operations in the country."

Dell currently operates two call centers in India.

Outsourcing customer service to India hasn't been altogether smooth for the company. It was forced to repatriate customer service for some large business customers to the United States after they complained that their service reps' heavy accents made communication difficult.

At the event in Mohali, Dell, according to news agency Agence France-Presse, said he believed the language difficulties could be resolved. "How much effort does it take to neutralize an accent that may have inflections of the mother tongue?"

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