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Display Projects Video Images Into Thin Air

The Heliodisplay went on the market last week. It displays any video source in full, high-resolution color in free space, without the need for a screen. Demand for the product crashed vendor IO2 Technology's Web site.
LONDON — IO2 Technology launched a display which projects video images onto thin air, earlier this week, but such has been the demand for information about the display that the company’s website was unavailable, when this story was first posted.

After a year of development, the Heliodisplay went on the market at the beginning of the week. It displays any video source in full, high-resolution color in free space, without the need for a screen, the company claimed. Viewers can walk around, or even through, the floating image, the company said.

Heliodisplays are available to projecting images from 22 inches to 42 inches in diagonal size, the company said in a press release. The user can move an image using their finger, instead of a mouse, to interact with display, the company said without explaining how the control is achieved. The displays are available for sale from the company’s website, the company added, not foreseeing the unavailability of its website.

“We've combined the unique display technology with innovative design and production to forge new possibilities for advertising and marketing as well as defense applications,” said Chad Dyner, chief executive officer of IO2, in a statement.