Siebel Systems is another company undergoing reinvention. CEO Michael Lawrie has spent his first year at the company overhauling just about everything he can get his hands on: the business strategy, the management team, and the decision-making culture. The customer-relationship technology the company sells hasn't really changed much, but the way the company sells it has. Siebel wisely joined the "on-demand" brigade and has been aggressively selling software in a new way. What's better, it seems to be approaching customers in a new way--less arrogance and better service. (See story, "Will Nice(r) Sell?".)
I hate the saying, but "time will tell" whether these two companies will effectively transform themselves or be tragically late. But there's no doubting that smart leaders and smart strategies equal happy customers and happy shareholders.
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