The company, which pays cash for cell phones, digital cameras, laptops, and other electronic equipment, announced that it would add recycling of older material to its services.
"Since day one we've had great success focusing on Reuse -- buying people's unwanted gadgets and putting them into the hands of someone who still values them," Rousseau Aurelien, CEO of SecondRotation, said in a prepared statement. "The same users that sold us their old gear have asked for our help in keeping even more materials out of landfills via the second of the environmental triad -- Recycle -- and we've listened. We're truly excited to offer a service that further extends people's ability to live a green lifestyle."
SecondRotation said that each day it sifts through millions of online sales transactions for pre-owned gadgets to determine product values, arrange shipping, and sales. Now it will also identify recyclable products. Consumers can check the company's Web site to make sure their product is listed, and ship it free -- with or without a product they plan to sell. Or, they can just ship the recyclable product.
The company accepts more than 6,000 different electronic products. It is based in Waltham, Mass. and claims eBay and PayPal among its partners. The company also hosts a blog with environmental tips, including ways people can reduce their carbon footprint, advice for holding eco-fundraisers, ideas for finding used furniture, and how to lower energy bills.