ESPN announced the service earlier this year and is using cellular spectrum it is acquiring from Sprint. That makes ESPN a so-called mobile virtual network operator (MVNO). The service will provide sports-rich content, including personalized statistics and video highlights.
It will not, however, be cheap. The Web site indicates that you'll first need a phone, which will cost $399 after a rebate, then a voice and data service plan, which start at $64.99 a month for 450 voice minutes. The service and phone are also available at Best Buy and other retailers.