A runner sneers at "casual" health monitoring
The Fitbit Surge is aimed at the target market of runners that has long had a range of watches to choose from. We're used to big, cluncky, GPS-capable watches from the likes of Garmin, Timex, Motorola, TomTom, Nike, Soleus and a few others. Dependence on proximity to a phone -- as the Apple watch and Samsung watches require -- is an unthinkable compromize. We want-stand-alone devices, so the Surge scores well there, and it also looks sleeker than most GPS watches.
As for routine monitoring of "health," even amature athletes like me sneer at the counting of footsteps to the refridgerator as progress toward a "fitness" goal? And who needs continuous hearbeat monitoring? You want monitioring for serious training, but otherwise, does it help anybody to know they're at 60 BPM as they're typing an email or eating a donut?