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Google Launches Ad-Creation Site

The link takes potential advertisers to a page where they can create an ad that targets the publisher's site.
Google Inc. on Friday launched a program that gives ad publishers the option of displaying an "advertise-on-this-site" link that takes advertisers to the search engine.

The initiative is an extension of Google's site-targeted advertising program AdSense, which launched this year. The link takes potential advertisers to a page where they can create an ad that's target to the publisher's site.

Ads created through Onsite Advertiser Sign-Up would compete in the same auction as all other Google ads, including keyword cost-per-click text and image ads, and site-targeted cost-per-thousand impression. Ad publishers would be entitled to a portion of the revenue.

Ad publishers can customize the destination page for links with their own logo, color scheme and site description.

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