Google Refines Searching Stats for Advertisers

Google is beta testing a new tool that helps advertisers and marketers better understand users' searching behavior and increase the effectiveness of their online campaigns.Google Insights for Search tracks how often terms have been Googled, filtering by geographic region, time frame or category (such as Business, Internet and Telecommunications). It also presents "rising searches," which shows searches that have grown in popularity during a one-year time frame. Of note, Insights only shows results for search terms that receive a significant amount of traffic, and enforces minimum thresholds for inclusion in the tool, according to the search company.

In addition, Google has upgraded its Google Search Appliance to handle up to 10 million documents. Its $2,990 Google Mini Search Appliance, for searches of up to 50,000 documents, now supports more languages and includes personalized search results and email alerts.Search Engine Land, CNET