The new StorageWorks AiO 1200 is available with 12 hard drives, either SATA or SAS, for a maximum of 9 Tbytes in a 2U form factor. The hardware includes HP's wizard-based management software for allocating storage and migrating data from other applications running on separate hardware, such as an Exchange e-mail server, for backup or disaster recovery.
Pricing for the AiO 1200, which features Microsoft Windows Storage Server 2003 R2, starts at 3 Tbytes for $8,759. HP also has two other products in the product line: the AiO 400 starts at $5,000 for 1 Tbyte, and the AiO 600 starts at $6,700 for 1.5 Tbytes. The latter is scalable to 3 Tbytes.
HP and its rivals, which include IBM and EMC, believe the SMB market offers the best prospects for new customers since that group as a whole underutilizes technology. In trying to reach them, vendors focus on bundled hardware and software that trades flexibility for simpler configuration and management.
Based on analyst reports, HP believes the storage market in general will double over the next three years to $12 billion, with a sizable portion coming from SMBs. "As the market grows, we not only want to hold our share, but to also grow share," Harry Baeverstad, newly appointed director of SMB products within the StorageWorks business unit, told InformationWeek in touting HP's AiO storage portfolio.
Also on Tuesday, HP named Urs Renggli, 42, director of SMB activities in the company's Technology Solutions Group. Renggli will coordinate storage, server, software, and services business units. Baeverstad, 54, who also was appointed to his post on Tuesday, is in charge of product strategy and marketing programs.