IBM is getting into the fantasy football business. More precisely, IBM is partnering with fantasy football startup Edge Up to give players an ... err ... edge on the competition. Watson has already won Jeopardy. How hard could it be for it beat your old college friends at fantasy football? The whole partnership, however, is part of IBM's larger goal of getting Watson in the hands of entrepreneurs.
"The idea behind the ecosystem," said IBM's director of Watson ecosystem Lauri Saft, "is that we take Watson and break it down to Lego bricks [with] APIs, and we expose them to people who want to use them in a business so they can come up with businesses that we didn't even dream of. So we opened it up, and this is exactly what happens when you open APIs to entrepreneurs."
Edge Up combines several of Watson's APIs to create a cognitive news platform that will do a lot of legwork for your fantasy football league. Edge Up is using Watson to read millions of Internet pages per second to gather all the information about your fantasy football team in one space. Then it uses another Watson API called Personality Insight to assess journalists on 52 personality traits to see what kind of writers they are, their biases, and their preferences.
This, combined with other APIs and analysis, allows Edge Up to gather all the positive and negative information about a player in a single place and weigh that information based on how pessimistic or optimistic a given journalist is. It can then provide the most relevant data and information and put context behind all the data.
This matters to fantasy football players and to enterprises. Fantasy football players spend hours every week researching and agonizing over their teams, and one report estimates it costs companies $895 million per week and a total of over $13 billion per year in lost wages and productivity.
Edge Up can reduce the hours it takes the average fantasy player to cull multiple sources from around the Internet and social media. Not only can it save time, it but can provide crucial information and context for that information. All of that is a pain right now for the average user. As Edge Up cofounder Ilya Tabakh says, "everything is automated in your life. Why not fantasy football?"
While this is certainly useful, and fantasy owners who are interested can get a preview by heading to Edge Up's Kickstarter page, the real story here is the major change in IBM's use of Watson. The focus is no longer just on large-scale capital projects, but as IBM's Saft said, to make it available to "anybody and everybody who wants to use Watson for a business to make sure they have the tools and the support they need. We have an ecosystem of advocacy."
[Don't expect Watson to quit big-scale projects though. Read IBM Watson Dives Further Into Cloud Healthcare Analytics.]
"This is a radically different model for IBM," said Saft. "We don't charge for the technology. We give it away for free. We provide the resources to build. You get your own instance of Watson. We share in the revenue. So we have skin in the game early on and we share in the success in the marketplace."
IBM boasts "tens of thousands of tech enthusiasts and ecosystem partners" using Watson services, so it isn't about fantasy football alone. This is the new way people will access Watson, and possibly cognitive computing going forward.