Digital Insight is strongest among mid-size banks, which would offer an immediate opportunity for Intuit, Sonal Gandhi, analyst for JupiterResearch said. "If anyone can convince banks that they know small businesses, it's Intuit. Small businesses are their bread and butter, and they serve them well."
Overall, online banking is maturing, with annual growth in the low single digits, according to JupiterResearch. Large banks have done a better job at taking people to the Web, with 65 percent of their online customers using banking services through the Internet. For smaller banks, the figure is 45 percent, so their still playing catch up, JupiterResearch analyst Asaf Buchner said. The Digital Insight deal could help Intuit get into large banks, by enabling the software maker to offer capabilities that could draw more bank customers online.
Today, no banks offer consumers personal financial management software similar to Intuit's or its competitors, which include Microsoft., Buchner said. "No one offers scaled-down versions that banks can offer to their customers."
For the last several years, Intuit has been moving to the Web, particularly in the area of tax return preparation. Last year, more people used the company's online version of TurboTax, than the desktop version, Rosenfeld said. Today, 7 million small businesses use Intuit's QuickBooks software, and 15 million consumers its Quicken product.
Intuit has agreed to pay $39 per share in cash for each Digital Insight common share for a total purchase price of $1.35 billion. The deal is subject to approval from regulators and Digital Insight shareholders. Digital Insight would continue to operate from its headquarters in Calabasas, Calif.