iPhone 6s Vs. BlackBerry Priv: Comparing Intangibles - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
IT Life
Commentary
9/27/2015
11:08 AM
David Wagner
David Wagner
Commentary
Connect Directly
Twitter
RSS
50%
50%

iPhone 6s Vs. BlackBerry Priv: Comparing Intangibles

Once upon a time, Apple unseated BlackBerry as king of the smartphones. Could BlackBerry return the favor by switching to Android? Check out a surprisingly close battle that comes down to intangibles.

iPhone 6s Debut: 7 Tips For Buyers
iPhone 6s Debut: 7 Tips For Buyers
(Click image for larger view and slideshow.)

BlackBerry's back, baby! Put on your Sean John Jeans and Lugz because it feels like 2007 all over again.

Remember when you owned a BlackBerry and were deciding between keeping it or heading to the iPhone? Now you can make that decision all over again, because BlackBerry has a new Android phone called the Priv. Ordinarily, if a publication like ours was going to discuss the new iPhone we'd compare it to the flagship Android phone like a Galaxy. In fact, we did.

But let's not forget that iPhone vs. BlackBerry was once the battle in the heavyweight division. And now that BlackBerry has jumped on the Android bandwagon, it could be again. Let's check out the tale of the tape:

The typical stuff such as specs are more even than you'd think. We don't know all the details, but rumors say the screen size on the BlackBerry Priv should be about the size of the iPhone 6s Plus with comparable resolution. Storage space is comparable to the lower-end models of the iPhone, and more than adequate for most uses. The chip and other stuff is close enough.

[ Of course, we know in sales there will be no contest. Read IPhone 6s, 6 Plus Pre-orders Could Set Record. ]

That means we get to judge on the intangibles. Is there anything (serious or less serious) that we can use to separate them? We'll try.

Apple: The iPhone doesn't have a name that sounds like a 19th century name for the bathroom.

BlackBerry: But Priv has a keyboard!

Apple: iPhone comes in multiple colors, including rose gold and space gray.

BlackBerry: Priv comes in black. Because black is the color of business!

Apple: iPhone is such an iconic look, its style hasn't changed in eight years.

BlackBerry: The Priv keyboard makes it super thick. You'll never forget it is in your pocket… if it fits.

(Image: Tinhte)

(Image: Tinhte)

Apple: iPhone has 3D touch.

BlackBerry: You wouldn't need 3D touch if your keys were actually in three dimensions, like they are on the Priv.

Apple: iPhone has a fingerprint scanner.

BlackBerry: BlackBerry has never lost a bunch of celebrity pictures.

Apple: No celebrities took pictures of themselves with a BlackBerry.

BlackBerry: But seriously, BlackBerry privacy is really good.

Apple: Apple convinced Taylor Swift to like Apple Music.

BlackBerry: Alicia Keys worked for BlackBerry. OK, she didn't last long, but she's way cooler than Taylor Swift.

Apple: iPhones will someday work with your Apple Car.

BlackBerry: There are 8.4 mg of Vitamin C in an Apple, and 30.2 mg in a serving of Blackberries. Talk about what keeps the doctor away.

Apple: All the hipsters love it.

BlackBerry: All the hipsters love it.

Hrmm… in the end, it is just too close to call. Maybe I'll just stick with this baby.

(Image: Indi Samarajiva via Flickr)

(Image: Indi Samarajiva via Flickr)

David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
David Wagner
50%
50%
David Wagner,
User Rank: Strategist
9/30/2015 | 2:25:01 PM
Re: iPhone 6S Vs. BlackBerry Priv: Comparing Intangibles
@yalanand- I assume what we'll see eventually is that BB will have two flagship phones--a slideout keyboard phone and a "candy bar" phone. I tink the Priv is just the toe in the water.
David Wagner
50%
50%
David Wagner,
User Rank: Strategist
9/29/2015 | 1:00:36 PM
Re: iPhone 6S Vs. BlackBerry Priv: Comparing Intangibles
@zerox203- I'm not sure. The window was so tight, I'm not sure we ever got to use the phones to the end of their lives. Usage patterns were also different then. People weren't using their Smartphones all day every day like they are today. 

I'm not saying the physical keyboard can't work. I'm just saying it might take some re=thinking and re-engineering for a different world. We'll see if they did that.
David Wagner
50%
50%
David Wagner,
User Rank: Strategist
9/29/2015 | 12:57:28 PM
Re: iPhone 6S Vs. BlackBerry Priv: Comparing Intangibles
@Stratustician- The lack of apps is a real issue and I'm glad they've fixed it. A few years ago, I went to Blackberry Live and they gave me a beautiful new Blackberry phone. It was top of the line in terms of specs and I found it just as easy if not easier to use than my Android. I was planning on making it my primary phone over the Android I had at the time. 

There was only one problem-- no apps. I couldn't find the music apps or mobile games I was used to at the time.

Now that they're with Android that is taken care of. If they can keep making great phones, they can carve out a real niche.
David Wagner
50%
50%
David Wagner,
User Rank: Strategist
9/28/2015 | 1:00:51 PM
Re: iPhone 6S Vs. BlackBerry Priv: Comparing Intangibles
@zerox203- I like the design for a slideout keyboard phone. But those slideouts are just too darn thick for me. When I see it in person, maybe I'll change my mind.

But I think there's a serious issue around the physical keyboard that has never been a problem before but it is about to be. Up to now with phones, we've seen a turnover cycle of every two years at most. We want a new phone because the newer phones make our old ones look like dinosaurs.

I believe we're near the end of the "every two year" cycle and we're going to be stretching out phones. the cloud is the main reason for that. If phone life were extended to three or four years, physical buttons become another source of breakage. If I break a keyboard on a PC, I replace the keyboard for $20-$100 depending on how picky I am about keyboards.

But what if a single key stop working on a phone keyboard? I suspect the cost of the keuboard repair is going to be pretty high. Replacing crack screens and other minor repairs often costs 25% or more of the current market value of the phone.

What if my @ key fails? Do i have to buy a new Blackberry when if I'd bought any other phone that is off the table? I think that's goign to be the achilles heal of the physical keyboard going forward.
David Wagner
50%
50%
David Wagner,
User Rank: Strategist
9/27/2015 | 11:05:11 PM
Re: Comparing Foolishness
@Gene- sorry you didn't see the humor in this. This is just a fun thing we like to do on Sundays to ease you into your weekend. For a more serious view of the Priv and Apple check out the other articles we did.
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
Slideshows
Flash Poll