"That's because crowdfunding is helping to flip the manufacturing process. It used to be that you'd design a product, try to figure out how many you'd sell, build it, and then sell it. Now, you design the product, try to sell a bunch and then build exactly the number you need. Less waste. Less risk. More profits."
David, how this approach is different from traditional way of production in industry? Normally they alos make products based on market demands. For example umbrella manufacturing & sales are mostly happening during the rainy season. So to meet the market demands they increase production during this peak season and less during the off season.