IT Pros: Live Long And Eat Your Coffee Cup - InformationWeek

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2/27/2015
10:40 AM
David Wagner
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IT Pros: Live Long And Eat Your Coffee Cup

Drinking coffee will extend your life. Why not drink it out of an edible cup?

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Excluding, perhaps, long-haul truckers, I would have guessed that the highest coffee-drinking profession was IT pros. I was disappointed to find out that IT pros aren't even among the top 15 coffee-drinking professions. I can only assume that's because you've moved on to something stronger, like injecting Red Bull directly into your veins. But rejoice, IT pros, you can now go back to coffee, because a government panel of nutritionists says that drinking up to five cups of coffee per day is not only totally fine but may help you live longer.

If you guzzle black coffee all day, not only will you have no negative side effects, but the antioxidants in the coffee might help you avoid cancer, Parkinson's Disease, Type 2 Diabetes, and heart disease. If you can’t deal with coffee specifically, caffeine is the main reason for these effects. Remember, though, if you consume your caffeine in soda or other sugary forms, you are giving up a lot of the benefits, especially the protections from Type 2 Diabetes and probably from cancer.

Same thing with the cream and sugar. You're discarding many of the health benefits if you add those. So drink coffee black for your health -- not for the reason this guy does it.

That's the good news. Here's the bad news. Nutritionists say that 400 mg of caffeine is a good, healthy dose. Some coffee has more caffeine than others. For the stuff you brew at home, that's about five cups. You know how much caffeine is in a Venti Starbucks coffee? 415 mg.

[ If coffee won't kill us, what will? Read No, AI Won't Kill Us All. ]

Still, I think this is good news for coffee drinkers and IT pros in general. But here's the thing, IT pros. You guys are lagging on your coffee consumption. Even writers and editors like me outdrink you guys.

Scientists drink the most coffee, but do you know who beats you in your own enterprise? PR and marketing. They're no. 2 among all caffeine-consuming professions. HR folks also crush you all. If you can't drink more coffee for the pride of your department, at least do it for your health.

If you can't do it for pride or for health, do it so you can eat the cup. The cup? You heard me. KFC UK is now testing coffee in an edible cup. They are calling it the Scoff-ee cup. And yes, I scoff. It is a cookie cup wrapped in edible sugar paper. The inside of the cookie is lined with "heat-resistant white chocolate." Because, let’s be honest, nothing says yummy like the words heat-resistant. Also, while paper may be treated like a delicacy in the UK, outside of the empire it is generally treated as something to recycle rather than to eat.

The topper is that the cups smell like grass and sunscreen, so they "remind you of a warm summer’s day on the beach." Yes, because I always associate piping hot coffee with hot summer days.

Let’s all sing it together: "The best part of waking up, is eating your coffee cup."

Look at this woman.

(Image: KFC via Dailymail)

(Image: KFC via Dailymail)

Is this the face of a woman who should be trusted with hot coffee? That woman loves that cup just a little too much. Also, her bites are huge! She's like a beaver chomping down on a redwood to make a dam.

And what would KFC's iconic Colonel Sanders say? You figure he had to be a black-coffee drinker. All those long hours in the kitchen perfecting that secret blend of 11 herbs and spices. Aside from some sweet tea, no Kentucky colonel would get his caffeine any other way.

Also, the thing looks like a giant fortune cookie. You know that game where you add "in bed" to the end of a fortune-cookie fortune? Try it by adding "with chicken." Seriously, try it. Here is an Internet database of fortunes people have actually gotten. Try adding "with chicken" to them. Here are some examples:

  • "People are naturally attracted to you ... with chicken."
  • "You cannot love life until you live the life you love ... with chicken."
  • "Land is always on the mind of a flying bird ... with chicken."

Well, the last one is a little weird, but it works! KFC is totally missing out if they don't add this to the edible coffee cup. Think about it. You finish the cup and at the bottom is an edible paper fortune hidden under the chocolate heat shield, which I hear is also going to be used on the next generation of space shuttles. What more could you want after finishing a cup of coffee that will extend your life than paper sugar, which will shorten it, but also provide you with words of wisdom … with chicken?

So what do you think, IT pros? Is caffeine still a part of the IT Life? Do you prefer to get your caffeine in coffee, or are you chugging it in energy drinks and soda? Are you really going to live longer because of coffee? Are you hoping to trade in your boring old paper or Styrofoam cups for cookies, chocolate, and edible paper? Tell us in the comments section below.

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David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio
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Kelly22
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Kelly22,
User Rank: Strategist
3/2/2015 | 9:19:44 AM
Re: Positive Environmentalism
That's a possibility. I also think that calorie-wise, the edible coffee cup is one of the more innocent menu items coming out of KFC. This is the same chain that's replacing bread with fried chicken - http://www.usatoday.com/story/money/2015/01/26/double-dog-down-kfc-fried-chicken-hot-dog-sandwich/22350739/.
David Wagner
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David Wagner,
User Rank: Strategist
2/27/2015 | 7:15:55 PM
Re: Ewww, i'm not a goat
@vnewman2- Glad you survived. :)

Seriously though, you have to drink a lot of caffeine to be lethal. We don't have a clearcut number because of body weight and metabolism. But the estimate is something arounf 6 grams per 100 lbs you weigh. That's 6 gallons of regular coffee in a short sitting. The quadruple espresso was a lot, but probably entirely safe in the short term. :)
David Wagner
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David Wagner,
User Rank: Strategist
2/27/2015 | 6:07:38 PM
Re: Ewww, i'm not a goat
@tzubair- I like the idea of a cookie cup. What grosses me out is "heat-resistant" chocilate and "smells like sunscreen." A bread bowl is just normal bread. You don't have to do anything to bread but cut a whole in it to make a bread bowl. What do you do to a cookie to make it smell like sunscreen?
David Wagner
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David Wagner,
User Rank: Strategist
2/27/2015 | 6:05:02 PM
Re: Positive Environmentalism
@gary_el- The lack of waste is a real plus. The added calories, not so much. I think I'd rather have a biodegradeable receyclable cup.
David Wagner
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David Wagner,
User Rank: Strategist
2/27/2015 | 6:03:21 PM
Re: Ewww, i'm not a goat
@kelly22- I think the problem with a donut cup is that you're supposed to put the donut in the cup not the other way around. :)

But you got me thinking about other things we do with this. How about ketchup packets made of french fries? Peanut butter jars made of chocolate?
David Wagner
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David Wagner,
User Rank: Strategist
2/27/2015 | 5:59:36 PM
Re: If only...
@whoopty- I too quit caffeine. It was really hard. Took months of weening myself off. Now, i can have the occasional caffeine without needed to have it all day. Funny enough, I'm reconsidering my relaitonship with caffeine. Maybe if I can up my caffeine intake and lower my sugar intake I'll feel better.
David Wagner
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David Wagner,
User Rank: Strategist
2/27/2015 | 5:57:03 PM
Re: Ewww, i'm not a goat
@kstaron- Love the goat comparison. I am a fan of the waffle cone so maybe if they made the waffle coffee cup?
Kelly22
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Kelly22,
User Rank: Strategist
2/27/2015 | 4:19:07 PM
Re: Ewww, i'm not a goat
@tzubair I love bread bowls, you're right that it's a similar idea. Now you have me thinking whether we can apply the same concept to a donut mug filled with coffee...
Kelly22
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Kelly22,
User Rank: Strategist
2/27/2015 | 2:54:18 PM
Relieved, but not surprised...
to learn that writers/editors rank 4th among caffeine-drinking professionals. Glad to know that me and my (gallons of) coffee aren't alone! Also, I wouldn't knock this edible cup until I try it. Bonus if there's a fortune hidden at the bottom.
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