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Many Devices, One Consumer

Content and commerce players must manage the multidevice transition by tracking user interactions across devices.
By 2003,45% of online users will connect via more than one device. Content and commerce players must manage the multidevice transition by tracking user interactions across devices.

Interviews:
  • Respondents expect device spending to rise 300%by 2002.
  • They hope devices will drive loyalty.
Analysis:
  • By 2003,30% of households will have at least two connected devices.
  • Consumers will spend 22% of online time on devices.
  • Data tracking will drive device commerce.
Action:
  • Merge translation efforts with content management.
What It Means:
  • Device subsidies create a new digital divide.
  • Consumers find a privacy ally.
Grapevine:
  • City guides look to dethrone PIM as PDAs' killer app.
  • Buona fortuna, Yahoo!
  • Interactive content, fifth floor please.
  • Device bedtime stories.
Pages:20

Figures Included In This Report:
Figure 1. Content And Commerce Providers Invest Heavily In Device Efforts
Figure 2. Multiple Device Users Reach Critical Mass In 2003
Figure 3. Many Devices, One Consumer Development Time Line
Figure 4. Devices Cut Into The PC's Interactive Dominance
Figure 5. Device Infrastructure Road Map For Content And Service Providers
Figure 6. Devices Contribute To Different Parts Of The Sales Cycle

By Bruce Kasrel
With Josh Bernoff
Amy Dash
Moira Dorsey