The idea, according to Brown, is that businesses can get too big, and in many cases smaller companies can do a better job. Quoting various bloggers, Brown lays out the advantages:
- Less bureaucracy.
- Greater engagement.
- Easier for people to understand where they fit in.
- People believe it is their company.
- Easier risk-taking.
- Fewer clients, more money.
- Founder handles more of the customer interactions.
- Outsource the boring, low-impact stuff.
- Flexibility to change the business model when needed.
- Less impact on the environment.
Great stuff. Couldn't agree more. In fact, I seem to recall that the bMighty Manifesto made the point quite eloquently when we relaunched the site late last summer. What did we call it again? Ahh, that's right, Small Is The New Large.
Of course, we concentrated on the technological advantages, such as:
So, to the New York Times, we say: "Welcome to the party."